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Thanks to INGROUP’s special methodology, merchandising successfully connects the product and the consumer, making sure products get optimum exposure both in and out of the store, resulting in more customers and sales.
At INGROUP we manage, develop, and train merchandising teams constantly in order to fill your permanent and temporary seasonal needs, inside and outside the stores (indoor / Pop up- visual merchandising) in every possible corner in Greece. Some of our main traits are speed, accuracy and trust in every single promotional activation we undertake.
Retail Merchandising is the whole process of promoting products in both permanent locations as well as in pop-up stores, and it is essential in order to reinforce the sales momentum of any business.
Merchandising practices train customers and boost customer buying behaviour, by creating the right store atmospherics for the end-consumer.
Everything that is seen inside and outside should create a positive image directly connected to the company and the product, resulting in winning the customers’ attention, interest, desire, and ultimately, their act of purchase.
The Merchandiser makes sure products are properly displayed in the store and uses all the available tools like POP materials, to accomplish objectives like brand awareness and sales increase.
It is important to prioritize merchandising activations because:
INGROUP has substantial, long-standing experience in merchandising and an impeccably trained team, thus guaranteeing that all projects will be implemented perfectly, faithfully following the set planogram and standards which result in tailor-made proposals.
INGROUP Merchandising Services
Visual Merchandising uses every single visual device, from stickers to lighting, special constructions, and advanced technologies, to attract consumers’ attention, with sales as the ultimate objective.
INGROUP’s visual merchandisers have special training to implement successful marketing, retail, and merchandising practices. By using creative, original solutions and ideas, they maximize utilization of any store- point-of-sale, making it attractive for the customers that leaves them with a positive, memorable experience.
Some of the tools we use:
VISUAL MERCHANDISING - RETAIL SHELVING
As a result, we don’t only keep our planograms’ deadlines but also implement them much faster.
We have developed sophisticated systems, management, observation and evaluation tools, for POS, Sales and Merchandising. They provide real time information 24/7, in a highly secure digital environment.
Our clients have different needs so our approach is to listen first, then research and learn and evaluate their needs in depth so that we can propose the most ideal and holistic, collaboration model.
SERVICE DELIVERY MODELS
Our Dedicated Model team mainly covers long-term needs in sales and merchandising (Β2Β ή B2C) by providing:
Thanks to RTI, our tailor-made platform that we developed, we are able to achieve real time reporting from all points of sale and all our Sales and Merchandising activations tha we execute on a daily basis.
Shared Merchandising is an innovative merchandising services model by INGROUP, which is the alternative to our dedicated services model. It’s for any business that needs absolute control of all their points of sale, including standard or follow-up programs, but with reduced costs. It covers different needs of companies:
At INGROUP, we have created a special project team and also equipped it with all the necessary tools to provide its services to more than two non-competitive retailers, in every visit per point of sale. By choosing shared merchandising, our clients receive the support of our experienced and dedicated teams and:
For fast results, you need quick responses. Creating an ad-hoc Project Team allows clients to act instantly, in a controlled manner and with reduced costs, when additional or changing needs arise such as:
