Mystery Shopping
It is widely accepted that creating a new loyal customer for your product costs 10 times more than securing the existing ones. Dissatisfied customers will defame a low quality product or service they received to 5-7 people.
Surveys show that consumers tend to change a product brand for the following reasons:
- 69% service
- 13% product quality
- 9% competition
- 3% Removal
- 6% other